Our Story

The Lendified story begins with a wealth of banking experience, a deep knowledge of the Canadian financial services marketplace, married with cutting edge technology.

Our understanding of the financial needs of business owners and the gaps in traditional lending practices that impact their access to funding give us a unique perspective in executing on our vision – to be the premier online provider of small business loans in Canada.

Our passion is to support the economic engine of our country – small businesses. Our banking experience and proprietary technology allow us to deliver on our mission to supply online small business loans across Canada. Secure access, instant approvals and funding as early as the next business day are our promise. We understand that getting access to funding can’t be a process that slows down a small business.

We are a value-added financial services organization focused on the needs of the small business entrepreneur. Built on the credentials of two important ingredients: Extensive experience in the financial services industry and a deep understanding of technology.

Our goal as a financial services company is to be a critical partner for small businesses from coast to coast to coast.


in loan requests


of data elements analyzed and aggregated


in funding available for your business


is all it takes to get approved and funded

Redefining the Lending Model

Lendified’s integrated innovative technology and depth of management resources is changing the lending landscape.

Leadership Team

We’ve leveraged our team of experts in finance, risk management, data analytics, technology and operational efficiency to build a robust machine learning credit model providing your business with greater access to the funds it needs. The Lendified executive team is built on years of substantial experience in the financial services industry and the financial technology sector sector both here in Canada, and abroad.

Troy Wright

CEO, Founder

Kevin Clark


Roger Vandomme

Chief Risk and Analytics Officer

Monique Morden

Chief Revenue Officer

Sean Wilson

Chief Financial Officer